A new, community-led and free-to-access street soccer platform designed to unleash the joy, freedom and creative expression of the game — Nike is continuing to invite young ballers to “Take the Game” and make it their own.

Since its start in Los Angeles in June 2025 – in just six months, Toma el Juego has taken over five global cities including L.A., Seoul, Mexico City, Santiago and Lima – showcasing thousands of young athletes (14 – 18 year-old players) and rallying local fans around the world together with their communities.

• United by one mission – to spotlight the best street ballers on earth – Toma el Juego introduces a new season, expanding to six continents and over 20 cities where athletes and teams can qualify for a series of epic finals in Summer 2026.
• Ushering in this new season and in the spirit of the journey towards 2026, Nike brings to life the Toma Miami experience on December 6; bringing together 65 of the best young ballers from the U.S., Canada and Mexico.
• Now Nike is taking Toma worldwide, lighting up the most diverse and expressive soccer cities across six continents – all united by one mission: to spotlight the best street ballers in the world.

Call-to-action for Athletes: Nike invites you to join the movement and take the game. Players can go to nike.com/Toma to sign up, follow along as new cities are announced along the journey to 2026 and beyond

We also know that by nature, soccer is a community game. Living alongside Toma Miami, the Toma Night Market will serve as a global art and soccer exhibition, fostering local community and showcasing emerging artists from all over the world — challenging everyone to push the game and its culture to new places through creative expression.

• Against the backdrop of Art Basel and key 2026 tournament moments this weekend, Toma Miami is the ultimate showcase of creative expression serving as a uniting thread between Toma style play, the culture of the game and the global soccer community.
• Delivering the ultimate baller experience, Toma Miami will include fierce competition, with 4v4 crews and 1v1 players joining from Miami, LA, NYC, Toronto and Mexico City along with the latest innovations from Nike Soccer and drop-ins from Nike global athletes and entertainers – all to amplify opportunities for discovery for these young athletes from elite soccer talent and development staff.
• Living alongside Toma Miami, the Toma Night Market will serve as a global art and soccer exhibition, fostering local community and showcasing emerging artists from all over the world — challenging everyone to push the game and its culture to new places through creative expression.