A new, community-led and free-to-access street soccer platform designed to unleash the joy, freedom and creative expression of the game — Nike is continuing to invite young ballers to “Take the Game” and make it their own.

Since its start in Los Angeles in June 2025 – in just six months, Toma el Juego has taken over six global cities including L.A., Seoul, Mexico City, Santiago, Lima, and Miami – showcasing thousands of young athletes (14 – 18 year-old players) and rallying local fans around the world together with their communities.

• United by one mission – to spotlight the best street ballers on earth – Toma el Juego introduces a new season, expanding to six continents and over 20 cities where athletes and teams can qualify for a series of epic finals in Summer 2026.
• Ushering in this new season and in the spirit of the journey towards 2026, Nike brings to life the Toma Atlanta experience on April 1st.
• Now Nike is taking Toma worldwide, lighting up the most diverse and expressive soccer cities across six continents – all united by one mission: to spotlight the best street ballers in the world.

We also know that by nature, soccer is a community game. Living alongside Toma Miami, the Toma Night Market will serve as a global art and soccer exhibition, fostering local community and showcasing emerging artists from all over the world — challenging everyone to push the game and its culture to new places through creative expression.