WINNING ISN’T FOR EVERYONE
Explore the mindsets of athletes.
LeBron James
The Winner’s Curse
Is being a winner a curse? Nothing is enough for LeBron James. Find out why that leaves him with only one option.
Every ring. Every medal. Every record. His hunger insatiable. LeBron James has no choice but to try to win again. Watch to find out what it takes.
How many wins is enough for LeBron James? Find out.
Giannis Antetokounmpo
Give Everything. Regret Nothing.
He’s relentless. Goes to hell and back to win.
See how Giannis Antetokounmpo gives everything. And then gives even more.
Sha’Carri Richardson
Seconds Take Years
How Can Seconds Take Years? Watch how a lifetime of hard work led Sha’Carri Richardson to one single moment.
A lifetime of work comes down to a single moment. See how Sha’Carri Richardson makes history happen on her time.
See how Sha’Carri Richardson’s life’s work leads to one single moment.
Zheng Qinwen
Good Enough is Not Enough
Qinwen Zheng doesn’t take second with a smile. She’s committed to the win, no matter what.
Qinwen Zheng is committed to the win. Tap into her mindset.
Bebe Vio
On Guard To Win
Bebe Vio is back on the piste. And there’s only one thing on her mind.
Watch as she prepares to attack.
Cindy Winner Ngamba
Winner. It’s Her Middle Name.
Cindy Winner Ngamba lives up to her name.
Witness her rise.
Kimia Alizadeh
The Will To Win
Kimia Alizadeh never lost her fight.
Kimia Alizadeh has lost everything—except her fight. See why she never backs down.
Kevin Durant