Ripple Effect

Their experience hasn’t been easy, but last summer’s tournament in France ignited a change. For them and many others, it was a turning point, a moment that can—and in some ways already has—had a ripple effect on the growth of women’s soccer. A record number of people, more than 1 billion, across the world tuned into the matches. And the momentum is continuing.

In the months following the tournament, average attendance has risen in women’s professional leagues, and a handful of matches have set attendance records for women’s international and club soccer. One of those matches took place in São Paulo on November 16, when Corinthians hosted 28,862 spectators in the men’s stadium, another first for women’s soccer. And sitting right there in the stands were Sofia, Gabi, and Nicoly, seeing a turnout normally reserved for men’s matches.

So, what does all this mean for Sofia and her teammates? Acceptance, for starters.

“It made people watch and think, ‘Wow, women also can play soccer on the same level as men,’” says Nicoly, 12, a goalkeeper at Pelado Real.

Of course, there are many other issues, including access and funding, that need to be addressed in order to grow the game. But visibility is a tool with powerful reach that has already started to change the perspective on women’s soccer.

Júlia started Pelado Real in 2011 while working in banking. In 2013, she made the club her full-time job (despite her worried parents, who couldn’t see working in women’s soccer as lucrative or stable). Seeing professional women’s soccer on TV means Júlia’s current players can dream about playing for Brazil or big international clubs. And even more girls are sharing that dream now, too. Júlia says that in the months since last summer’s tournament, enrollments in the club have doubled. Soon, Pelado Real will expand to other locations in São Paulo.

“For me, a very obvious way to see this is comparing who I used to see as soccer idols when I was young,” says Júlia. “If someone asked back then, ‘Who is your inspiration to play soccer?’ I would for sure only mention male players. If you ask one of my girls at Pelado Real today, they will say, ‘Andressa Alves or Adriana.’”

Players such as Andressa and Adriana know the struggle and are embracing their roles to help inspire change. Change, they echo, has been happening in Brazil and other countries since last summer. Both players share double duty on the Brazilian National team as well as their respective clubs, AS Roma (in only its second season with a women’s side) and Corinthians.

“I think through my story, girls in Brazil can believe in a dream of playing in Europe,” says Andressa, who was also the first Brazilian woman to play for FC Barcelona. “My main goal is to leave a legacy in every club I become a part of so I can keep the doors open for other girls.”

So how does the momentum, the ripple effect, continue? Be a part of supporting and watching the women’s game, says Andressa.

“Of course, women’s soccer is very different than men’s, but it’s no less pretty or less interesting,” she says. “Many people, especially in Brazil, know nothing about women’s soccer, and they only judge. Stop criticizing so much and start watching.”

Gabi, Nicoly, and Sofia are ready to take up the mantle.

“People saw the professional women playing, and they will see us, young, playing,” says Nicoly. “They’ll see that women’s soccer can have a huge future.”

Adds Sofia, “And we are the future. We are there fighting.”