Experience Unreal Motion and stand to win a customised Nike By You Tee.
MOVE
TO ZERO
MOVE TO ZERO IS NIKE'S JOURNEY TOWARDS ZERO CARBON AND ZERO WASTE, HELPING TO PROTECT THE FUTURE OF SPORT.
OUR PATH TO ZERO
WE ALL SHARE THE RESPONSIBILITY FOR OUR PLAYGROUND—PLANET EARTH. THAT'S WHY WE'RE REIMAGINING THINGS TOP TO BOTTOM THROUGH SUSTAINABILITY AND CIRCULARITY. WE'RE FOCUSING ON CARBON, WASTE, WATER AND CHEMISTRY, AIMING TO HIT TARGETS BY 2025. CHECK OUT OUR IMPACT REPORT TO SEE OUR PROGRESS.
MOVE TO ZERO
MOVE TO ZERO IS NIKE'S JOURNEY TOWARDS ZERO CARBON AND ZERO WASTE, HELPING TO PROTECT THE FUTURE OF SPORT.
OUR PATH TO ZERO
WE ALL SHARE THE RESPONSIBILITY FOR OUR PLAYGROUND—PLANET EARTH. THAT'S WHY WE'RE REIMAGINING THINGS TOP TO BOTTOM THROUGH SUSTAINABILITY AND CIRCULARITY. WE'RE FOCUSING ON CARBON, WASTE, WATER AND CHEMISTRY, AIMING TO HIT TARGETS BY 2025. CHECK OUT OUR IMPACT REPORT TO SEE OUR PROGRESS.
2025 TARGETS
0.5M tons less of greenhouse gas emissions, through increasing our use of environmentally preferred materials to 50% of all key materials: polyester, cotton, leather and rubber.
100% waste diverted from landfill in our extended supply chain with at least 80% of waste recycled back into Nike products and other goods.
25% reduction of fresh water usage per kg in textile dyeing and finishing.
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BLOOM OVER DOOM
NIKE HAS PUSHED THE BOUNDARIES OF SUSTAINABLE INNOVATION FOR DECADES. BUT WHAT GOT US HERE WON'T GET US WHERE WE NEED TO GO. WE'RE EVOLVING THE PLAYBOOK, TRANSFORMING SCIENCE FICTION TO SCIENCE FACT, AT NIKE'S SCALE. WE'RE NOT THERE YET, BUT WE KNOW WHERE WE'RE GOING—MOVING TO ZERO AND THEN BEYOND. WE THINK OF IT AS "BLOOM OVER DOOM"—TENACIOUS OPTIMISM, AUDACIOUS INNOVATION AND COLLECTIVE ACTION SO WE ALL, AND THIS BEAUTIFUL BLUE BALL, THRIVE.
MATERIALS WITH LESS IMPACT
By reusing existing plastics, yarns and textiles, and inventing entirely new materials, we're making big strides forwards on our journey to zero carbon and zero waste.
Our Picks
MAKE YOUR GEAR
LAST
EXPLORE OUR PRODUCT CARE GUIDE FOR
EASY MAINTENANCE AND CARE
RECOMMENDATIONS TO GET THE MOST OUT OF YOUR FAVOURITES.
CIRCULAR SOLUTIONS
Protecting the future of sport means rethinking how we bring products into the world, make them last and giving them new life.
MATERIALS WITH
LESS IMPACT
By reusing existing plastics, yarns and textiles, and inventing
entirely new materials, we're making big strides forwards on our
journey to zero carbon and zero waste.
Our Picks
MAKE YOUR GEAR LAST
EXPLORE OUR PRODUCT CARE GUIDE FOR EASY MAINTENANCE AND CARE RECOMMENDATIONS TO GET THE MOST OUT OF YOUR FAVOURITES.
CIRCULAR SOLUTIONS
Protecting the future of sport means rethinking how we bring
products into the world, make them last and giving them new life.
TAKING ACTION,
TOGETHER
Did you know? The "Sunburst" symbol
was created in the 1970s as a circular
option where asymmetry of the Swoosh
logo didn't work. Since then, in the same
nature of our circular design philosophy,
we've repurposed the logo. Today, when
you see this logo, you see one small
step in our journey to Move to Zero. As
the saying goes, everything old is new again.
Get the latest Nike Sustainability news
and discover new ways we can help
protect the future of sport together.
TAKING ACTION, TOGETHER
Did you know? The "Sunburst" symbol was created in the 1970s as a circular option
where asymmetry of the Swoosh logo didn't work. Since then, in the same nature of our
circular design philosophy, we've repurposed the logo. Today, when you see this logo, you
see one small step in our journey to Move to Zero.
Get the latest Nike Sustainability news and discover new ways we can help protect the
future of sport together.
