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A place to find inspiration from the past to imagine the future.
Department of Nike Archives
Rewind to 2002 and get a glimpse of Nike SB's journey from skateboarding outsider to cultural staple.
On a Saturday night in 1978, the Tigerbelles set a world record in the 880-yard relay—a historic moment for the team and the first world record for Nike. Yet that's only a sliver of the greater...
From missing the Oregon State High School Athletics Championships to shattering records on the world stage, Steve Prefontaine showed us that guts are worth more than gold. See how the OG Nike...
Bill Bowerman wasn't just an innovator … he was also a problem-solver, and he taught us all that no matter how big or small a problem is, the first step is to listen …
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, re-imagines past innovations for future generations.
Over the past four decades, the Pegasus went from a utility running shoe, to an afterthought and is now one of Nike's most beloved staples. Explore the history of our most popular running shoe ever.
Get inspired by the '99ers historic victory that elevated the game to new heights for athletes everywhere.
Learn how the origin of the Nike Sport Research Laboratory built the foundation for sport science innovation.
The Mercurial created a new era of football, where "fast" is more than a player attribute, it's a lifestyle.
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.
Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...
Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...
As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.