story

I'm Louis Holsgrove; I've been buying and selling clothing for the last six years now, as a full-time business. Kind of been collecting an archive of product. On the back of running the brand and Holsales as a business, I'm also a stylist, so I've got all my

fingers in each pie. My first job was actually for Nike. I didn't have a clue what I was doing at the time, but always dressed in a particular way that they seemed to like and then I just fell into styling, but it's something that I really enjoy. The Rufus, to me, is a timeless shoe

that should've been back years and years ago, so it's very nice to see it back now. A lot of people seem to get confused when you're styling the Rufus, but if you're actually an owner of the shoe, you'd realise how simple it is. Colour is important - materials are

also important to me. So, the looks that I'm putting together for the city resonate very much in my field, which is the tech and sportswear space. As a guy that's into looser-fitting trousers, I think that having a loose bottom that sits and then bulges on the shoe

is quite nice. I would normally wear a lightweight waterproof. It genuinely depends on the weather. I wouldn't say that I'm very much in the gorp space where I would go up and climb a mountain, but I do spend quite a lot my time in the outdoors with my dog, so I do pick

particular jackets or clothing to wear within that environment. I wouldn't personally walk up a mountain or walk in the woods with something that I didn't feel comfortable or free in.

SNKRS STYLE

RUFUS Black/Tan