AIR MAX 1/97 SW
BEHIND THE DESIGN
Currently IOS only, Android coming soon. Last year, Nike invited 12 creatives to design the future of Nike Air. These "Revolutionairs", as they were called, came up with incredible footwear designs, and the public voted on which shoe would be released for Air Max Day 2018. The winner, Sean Wotherspoon, combined an Air Max 97 upper with an Air Max 1 outsole and midsole. The multicoloured corduroy upper was inspired by vintage Nike hats, as well as a brainstorm with close friends and confidants.
"I wanted as many opinions as possible", says Wotherspoon, a vintage store owner, of a group he assembled over pizza one night. "I tried to bring together people who represent different types of sneakerheads, collectors, consumers and styles". Wotherspoon had a friend sketching all the ideas being thrown out, including the addition of a mini Swoosh near the toe of the shoe—a "unanimous decision", he says. Colour-wise, the group started with brown and thought of colours that matched with it, including green and purple. In the end, Wotherspoon feels he was subconsciously inspired to go with more pastel colours to match his own uniform staple, a white T-shirt.
"One of my friends who works in the store said to me, 'Dude, did you notice that your shoes match every white, vintage T-shirt?'" recalls Wotherspoon. "Even though the group told me that pastel colours were too Easter-ey, I really wanted to utilise them, starting with the more muted yellow on top". The colours were also inspired by vintage Nike sneakers and windbreakers from the '80s and '90s, notes Wotherspoon. A smiley face from a vintage "Have a Nike Day" T-shirt made it onto the shoe's insole, in addition to a wave patch on the left tongue. "When you put your shoes on, the first thing you want to see is a face smiling back at you, right?", says Wotherspoon.
The gathering also included an examination of OG Air Max 97s, 1s and 90s. "The Air Max 97 has always been one of my favourite shoes", adds Wotherspoon. "I love the 360 sole and gradient possibilities for the upper. It made sense to pair it with the Air Max 1 sole and the bubble of the 'Infrared' Air Max 90". A subtle yet important detail for Wotherspoon was the addition of the "VA → LA" embroidery on the heel, as an ode to his roots in Richmond, Virginia and move to Los Angeles, California. "When we designed these shoes, I tried to take my nostalgic memories and create something new from them", says Wotherspoon. "That's my thing. It's an organic feeling, and as you can see in the shoes we made, it's pretty special".
