Air Max III
Laser Blue
In 1990, the Air Max line took a fateful leap forward with the debut of a silhouette that quickly transcended its purpose of performance running. Younger audiences may know this look as the Air Max 90, but upon its debut the design was seen as an evolution of the original Air Max from 1987, and given a fitting name: the Air Max III.
This edition celebrates the timeless style by returning to that original moniker, while recreating its earliest execution with unmatched dedication to detail. That includes original tooling, with tapered midsole foam and an encapsulated airbag in the forefoot, and updated rubber traction. The look sports an OG laser blue colour palette while incorporating original materials like soft, durable synthetic leather and shimmering nylon. This release even arrives in an OG Air Max box, with an accompanying throwback hang tag.
Air Max III
Heritage
Remember the revolution. The year 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track, and the streets. Over the years, it's been re-imagined and re-tooled, but the heritage always remains.