SB DUNK LOW 'PURPLE LOBSTER'

CONCEPTS X NIKE SB

Since its first haul (a Nike SB Dunk) in 2008, Cambridge, Massachusetts-based Concepts has held a consistent line among its many ideas: the lobster. There have been a handful of Dunks to claw at it—blue at retail and an F&F yellow, as well as a few variations of the aesthetic on the Kyrie 4. "Initially, I felt we shouldn't touch the theme again. It was a moment. We celebrated it. We loved it", shares Concepts' creative director Deon Point. "Ten years later, I'm in more Lobster conversations than I can believe. Kyrie and Jason Tatum are wearing versions on the court, Sue Bird in the WNBA, too. It's like this whole movement". This month, the scheme returns to its original Dunk base but in a new purple makeup that adds fuel to the flame. "I've probably researched lobsters more than Jacques Cousteau himself", says Point. "There's versions in colour variations, depending on the depth of how far a lobster can go below sea level. And, theoretically, there are lobsters in colours that haven't been found yet". Purple is one of those colours. But that hasn't stopped Point. While there isn't exact proof that there are purple lobsters floating around, if you mix blue and red—the colours of the Concepts originals—one might just birth.

The Concepts x Nike SB Dunk Low Lobster will be released on 17 December in SNEAKRS.