Nike Design Exploration Presents:

Explore Without Boundaries Episode One Unafraid to Fail

Unafraid to Fail

In the first episode of the new series Explore Without Boundaries, host Samuel Ross examines what it means to be unafraid to fail. Ross, the creator of fashion house A-COLD-WALL*, is joined by iconic Nike designer Wilson Smith and current ISPA vanguards Niek Pulles and Shamees Aden for a frank and illuminating conversation on the nature of exploration, and why sometimes failure can lead to greater successes.


Error doesn’t really exist; it’s an essential part of the process of what we do as designers. When you take your own personal background and experiences and put them into the work, amazing things happen.

Samuel Ross

A-COLD-WALL*

Nike Design Exploration Presents: Explore Without Boundaries - Episode One

What is Nike Design Exploration?

Nike Design Exploration is a coalition pushing creativity beyond what’s charted, expected or previously discovered. NDE presents three distinct collections: ISPA, ESC and NSRL. These collections span a broad spectrum of design, but are aligned with on singular mantra: Explore Without Boundaries.