Ripple Effect

Sofia is only 14 years old, but already she feels a change happening in women's football.

Sitting in a changing room with her teammates at their football club in São Paulo, Brazil, she spoke about last summer's tournament, which was broadcasted on national television in her country for the first time ever.

"Man, I don't even know what to say, it was an extraordinary thing", begins Sofia. "Some people didn't even know what [women's football] was. 'Women play football? No way'. And then everyone started learning more about it".

Their experience hasn't been easy, but last summer's tournament in France ignited a change. For them and many others, it was a turning point, a moment that can—and in some ways already has—had a ripple effect on the growth of women's football. A record number of people—more than 1 billion—across the world tuned into the matches. And the momentum is continuing.

In the months following the tournament, the average attendance at women's professional league games has risen, and a handful of matches have set attendance records for women's international and club football. One of those matches took place in São Paulo on 16 November, when Corinthians hosted 28,862 spectators in the men's stadium, another first for women's football. And sitting right there in the stands were Sofia, Gabi and Nicoly, witnessing a turnout normally reserved for men's matches.

So, what does all this mean for Sofia and her teammates? Acceptance, for starters.

"It made people watch and think, 'Wow, women can also play football on the same level as men'", says Nicoly, 12, a goalkeeper at Pelado Real.

Of course, there are many other issues—including access and funding—that need to be addressed in order to grow the game. But visibility is a tool with powerful reach that has already started to change the perspective on women's football.

Sofia and her teammates, Gabi and Nicoly are very aware of the challenges girls who want to play and watch football face. They've experienced it first-hand, whether showing up to a park and seeing only men and boys on the pitches or getting strange looks and questions like, "Are you a boy?". Eventually, the girls joined Pelado Real Football Club, the only private all-girls club in São Paulo.

In Brazil, parents' minds need the most changing, says Júlia Vergueiro, the founder of Pelado Real. Families can often be the biggest hurdle to getting their daughters into the sport. There's a long-standing culture of boys being given footballs while girls are given dolls. By simply broadcasting women's football, she says, the mindset is shifting.

"Before, if parents thought their daughters wanted to play football, they didn't want to share that with anyone", says Júlia. "Now they go to work and people are saying, 'Did you see Andressa's goal? Did you see that move?' And they can say, 'Wow, my daughter also plays football, and she wants to be just like her!' So it becomes something they're proud of".

Júlia founded Pelado Real in 2011 while working in banking. In 2013, she made the club her full-time job (despite her worried parents, who couldn't see working in women's football as lucrative or stable). Seeing professional women's football on TV means Júlia's current players can dream about playing for Brazil or big international clubs. And even more girls are sharing that dream now, too. Júlia says that in the months since last summer's tournament, enrolments at the club have doubled. Soon, Pelado Real will expand to other locations in São Paulo.

"For me, a very obvious way to see this is comparing who I used to regard as football idols when I was young", says Júlia. "If someone asked back then, 'Who is your inspiration to play football?' I would for sure have only mentioned male players. If you ask one of my girls at Pelado Real today, they will say, 'Andressa Alves or Adriana'".

Players such as Andressa and Adriana know the struggle and are embracing their role model status to help inspire change. Change, they echo, has been happening in Brazil and other countries since last summer. Both players share double duty on the Brazilian National team as well as their respective clubs, AS Roma (in only its second season with a women's side) and Corinthians.

"I think through my story, girls in Brazil can believe in a dream of playing in Europe", says Andressa, who was also the first Brazilian woman to play for F.C. Barcelona. "My main goal is to leave a legacy in every club I become a part of so I can keep the doors open for other girls".

So how is the momentum, the ripple effect, sustained? By continuing to support and watch the women's game, says Andressa.

"Of course, women's football is very different to men's, but it's no less pretty or less interesting", she says. "Many people, especially in Brazil, know nothing about women's football, and they only judge. Stop criticising so much and start watching".

Gabi, Nicoly and Sofia are ready to take up the mantle.

"People saw the professional women playing, and they will see us, young women, playing", says Nicoly. "They'll see that women's football can have a huge future".

Adds Sofia, "And we are the future. We are there fighting".