THE CHOICE
AN EARLY LOOK
The first choice drops tomorrow. Which pair will you cop? Make sure to have your AF-1 NikeConnect QS NYC shoes close by to unlock The Choice when it drops.
AIR MAX
ATMOS ANIMAL PACK
Leopard. Tiger. Zebra. Giraffe. Horse. You wouldn’t expect prints and materials inspired by these five animals to exist on one shoe, let alone two. Applied to the Air Max 95 and Air Max 1, this brilliant “Animal Pack” mashup came from the mind of atmos’ Creative Director, Hirofumi Kojima, and a graphic shoe box for the Nike Zoo, a kids’ sneaker from the ‘80s. Two Swoosh colors: the red symbolizes the carnivorous leopard and tiger, while the green symbolizes the herbivorous giraffe, zebra, and horse.
AIR MAX
HERITAGE
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track – and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.