ALL-STAR 2018
MAKERS OF THE GAME
We represent a legacy of makers.
From the greatest who ever did it to those doing it like never before, we're the architects of next.
The next play that changes everything. The next moment that stops at nothing.
From ballplayers to artists: we wreck rules and make ways. We make the future come early. We are the makers of the game.
This All-Star, Nike has partnered with athletes and collaborators to launch product and experiences that ignite makers of the game.
UNDEFEATED
KOBE 1 PROTRO
Back in '06, Kobe Bryant dropped 81 points against Toronto wearing his first signature Nike shoe. The Kobe 1 Protro revisits that design, bringing new innovation to the equation. For this first release, Nike has partnered with Undefeated to reimagine the Kobe 1 Protro for the city of LA.
KITH
LEBRON XV
LeBron James has partnered with Kith for Chapter 2 of the "Long Live the King" collection. An assortment of both footwear and apparel, available in LA during All-Star, was inspired and designed with royalty in mind.
