LEBRON SOLDIER XII SFG

In 2013, the day before the playoffs began, LeBron announced via Twitter that his fans wouldn't hear from him until the postseason ended. It was a temporary social media blackout to help him stay focused on his championship mission. Because it worked so well, he's since made it a yearly ritual. Inspired by LeBron's annual social media blackout, the LeBron Soldier XII SFG "Dark 23" honors the clarity and focus required of champions.