EQUALITY
LEBRON 15
Nike and LeBron James believe in the power of sport to move the world forward. Both strive to break down barriers, inspire action and bring people together. The EQUALITY initiative is centered on using the power of sport to inspire people and take action.
For LeBron, Equality means that no matter your race, no matter your background, no matter who you are, we all have the power to stand up and speak for something.
With that goal in mind, LeBron boldly wore the “Equality” Edition of his 15th signature shoe to inspire everyone to engage in the conversation.
Nike and LeBron James believe in the power of sport to move the world forward. Both strive to break down barriers, inspire action and bring people together. The EQUALITY initiative is centered on using the power of sport to inspire people and take action. For LeBron, Equality means that no matter your race, no matter your background, no matter who you are, we all have the power to stand up and speak for something. With that goal in mind, LeBron boldly wore the “EQUALITY” Edition of his 15th signature shoe to inspire everyone to engage in the conversation. To continue that effort, Nike and LeBron proudly announced the limited release of the LeBron 15 “EQUALITY" edition. In the spirit of that message, LeBron wanted every person to have an equal opportunity to participate in getting a pair of the shoes. As a result, the shoes will not be sold as part of this release. Instead, 400 pairs (200 black and 200 white) were made available in the United States through an online drawing that ended on 3.2 - to support and celebrate the commitment to inclusion. Consumers had the option to donate $10 or enter for free. The number of entries allowed per person was unlimited. Winners were randomly selected for either a black or a white pair and are encouraged to find a winner of the alternate color to trade with in order to make a mismatched pair just like LeBron. All proceeds from the drawing will support the mission and programming of the Smithsonian National Museum of African American History and Culture.
