AIR JORDAN III 'AWOK'
EDITED BY VOGUE
When Anna Wintour gives her approval for editorial or creative, she simply writes “AWOK,” which stands for “Anna Wintour Okay.” The Vogue editor-in-chief teamed up with Jordan Brand to put this approval stamp on two iconic silhouettes for the ultimate co-sign, with the Air Jordan III 'AWOK' serving as the second launch in the coveted set.
Find the Air Jordan III “AWOK” creative at 45 Grand St. in NYC or on Air.Jordan.com and hold your SNKRS Cam over the poster (in person or online) to unlock early access.
Last August, designers from Jordan made a pilgrimage to the Vogue offices in downtown New York City. Their goal was to combine each brand’s sensibilities in sportswear and high-fashion by “editing” shoes like an issue of the magazine.
Inspired by Anna’s signature suits and sunglasses, the Air Jordan III 'AWOK' features tweed as the primary upper material, and a back heel with the AWOK moniker. “The intent was to have the AJIII be an elegant solution, in order to respect both sides that worked on it, while making it really unique for Jordan, as well,” says Gemo Wong, Jordan Senior Design Director of Special Projects. “A lot of these details hadn’t been implemented on these silhouettes before.”
Ultimately, the metallic, black tweed was well-received at another meeting in New York, but Vogue’s editors requested an additional red version, resulting in four shoes total. Anna Wintour drew an arrow on the illustration to show that she wanted tweed on the heel, as well. If you missed your early access chance, both colorways of the Air Jordan III SE AWOK will be available on September 7. On September 6, a special Jumpman x Vogue experience is coming to 45 Grand Street in New York City.
