Blue Ribbon Sports: Serving Runners Coast to Coast

Paying homage to our roots, we partnered with Volkswagen, using their new fully-electric ID. BUZZ CARGO concept car to serve runners with BRS pop-up experiences across the US. At the pop-ups, SNKRS Members were able to purchase exclusive BRS footwear in Los Angeles, Chicago, and New York City.

The two BRS-exclusive footwear styles in classic running silhouettes–the Cortez '72 and Pegasus Turbo 2–expressions of speed from our past and present. Featuring the iconic orange color palette, the BRS logo, our founding year 1972, on the sockliners and “1 of 3107” on the heel to commemorate our first address of 3107 Pico Boulevard–each shoe gives a nod to our heritage.