SB DUNK HIGH PRO 'MOMOFUKU'
BEHIND THE DESIGN
New York-based chef and restaurateur David Chang's love of Nike began in '87. According to the chef, the first visible Air was one of the coolest things he'd ever seen. He has since remained loyal to the brand and is excited to present his take on the iconic Nike SB Dunk.
The SB Dunk High Pro 'Momofuku,' which is dressed in a dark gray denim reminiscent of Momofuku’s trademark aprons, is the result of a long-standing relationship between members of the skate community, the Nike SB team and the restaurant. It’s also a dream come true for Chang, who says he “still can’t believe it.”
Opening his first restaurant – Momofuku Noodle Bar in the East Village — allowed Chang to meet figures in the skate scene and see parallels between skate and food culture. Those commonalities are reflected in Momofuku's approach to kitchen dress. Straying from the typical whites and blues associated with French haute cuisine, Chang’s chefs wear dark gray — it’s a detail which informs the base of the Nike SB Dunk High Pro “Momofuku.” “We wanted it to suggest an apron, basically.”
The Momofuku logo, a peach, appears on the shoe’s heel. The numbers “163” and “207” mark the sock liners, noting the addresses of David’s Fuku and Ssäm Bar restaurants in NYC, respectively. “Both addresses hold so much meaning for Momofuku: Noodle Bar and Ssäm Bar established our DNA. 163 First Avenue has served as our spiritual home since 2004 as the original location of Noodle Bar, then Ko, and now Fuku. It continues to be a place where we try out new ideas. We also wouldn’t be where we are today without the lessons we’ve learned at Ssäm Bar, which this summer celebrates its 11th anniversary.”
