NIKE SB x PREMIER DUNK HIGH
BEHIND THE DESIGN
There’s something about the allure of chance that inspires us to repeatedly try our luck. From making bets to scratching lotto tickets, this “Win Some, Lose Some” mentality inspired the latest Nike SB x Premier Dunk High collaboration. While most pairs of the shoe’s “scratch-off” Swoosh reveal a metallic gold finish, 1% of pairs purchased through SNKRS also reveal a co-branded, lottery ticket-inspired pattern.
“We wanted to design something that looked extraordinarily clean and simple, but that’s more than what it first appears to be,” says Chris Gray of Premier Skateshop, based in Grand Rapids, Michigan. “We wanted to take the reveal to a new level and have a small amount of something special out there, just waiting to be discovered.”
Gray recalls his days working at a gas station, where he sold scratch-off tickets to people from all walks of life. “This limo driver used to come in and drop $100 on $20 tickets everyday,” he says. “Another guy would buy a clip of dollar tickets, get back in line, and scratch them while he was waiting to buy more.”
After experimenting with some bold options and patterns, Premier and Nike designers landed on a premium, vachetta tan and white leather combination with gold accents. They put “Win Some, Lose Some” beneath the lace flaps and gold foil on the tongue tag, insole, and translucent outsole.
“While it's possible to find a ‘winning” pair,’ like scratch-off tickets, the odds are not in your favor,” adds Gray. “Consider yourself lucky if you discover a winner.”
Each pair purchased through SNKRS will also include a special, scratch off-themed gold coin.
