Behind the Design

Gaining popularity in the early 2000s on a now iconic Dunk Low release, the vibrant Viotech purple makes its return on another Nike classic.

“Back in the early 2000s, we used to make Japan exclusives, and at that time, there was a lot of energy around the Dunk. So the team out there came up with the Viotech colorway, also known in Japan as Crazy Dunks.”

- Devon McKinney (NSW Director of Color)

Utilizing a combination of eclectic colors, Nike Color Designers looked to curate the coveted colorway that birthed the iconic classic.

Drawing inspiration from stories and concepts, a team of designers meticulously studies different color combinations and proportions to create palettes for your favorite colorways.

Reminiscent, but reimagined, the storied Viotech colorway returns on one of the most revolutionary models in Nike history.

“As color designers, when we looked at the 90 for the anniversary, we were thinking, ‘What could this shoe look like along with some of the other iconic colorways of Nike’s history?’ And of course we went to Viotech and it was a match made in heaven.”

- Devon McKinney (NSW Director of Color)