THE KING'S COURT
ARENA UNLOCK
After 15 years of domination in the East, LeBron James has begun a new chapter in the City of Angels. For his first home game in Los Angeles, SNKRS and Nike Basketball let fans pay homage to the King with a SNKRS Stash to unlock the LeBron 16 'King Purple.' See what went down at Staples Center when King James first took center court and SNKRS unlocked a photo experience celebrating the King's original Nike campaign.
During pregame warmups, banners throughout the arena alerted fans to check their SNKRS app for a special unlock opportunity at Section 117.
The fastest fans to find the Stash Spot secured exclusive access to the LeBron 16 ‘King Purple,’ and everyone at the game was able to pay homage to the King by sitting on his purple and gold throne as a nod to LeBron’s iconic Nike Basketball campaign debut.
