Air Max BW
Black Violet
In the fall of 1991, Nike released two pinnacle Air Max products: the Air 180 and the Air Max BW. Following in the footsteps of the Air Max 90, the BW showcased bold, visible Air—but the style broke new ground by creating a wider viewing window into the technology, resulting in the silhouette's abbreviated moniker (BW stands for "Big Window"). Now, the style has returned in a fresh makeup featuring shades of black, white and Persian Violet.
SKU: DM3047-001
Air Max BW
Heritage
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track and the streets. Over the years, it's been reimagined and retooled, but the heritage always remains.
