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AIR MAX 97
JDI COLLECTION
In 1988, one of the world’s most recognizable slogans was coined. It was an ode to fitness and courage that has since inspired athletes across the globe to run faster, jump higher, and push past their potential, no matter the obstacles in their path. This year, the tagline turns 30.
To celebrate the anniversary, this special-edition Air Max 97 from the JDI Collection features the tagline’s original font and graphics from its 1988 debut.
AIR MAX 97
HERITAGE
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track – and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.