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JORDAN WHY NOT ZER0.1
CITY OF FLIGHT
JORDAN WHY NOT ZER0.1
CITY OF FLIGHT
This edition of the Jordan Why Not Zer0.1 celebrates the 2018 NBA All-Star Game in Los Angeles. A graphic of the city's streets lays across the entire upper, harmonizing with the shoe's sharp angles and slashing lines. "LA" embroidery on the right tongue nods to the city of flight and basketball's biggest stage.
JORDAN WHY NOT ZER0.1
HERITAGE
Since his game-winning shot that brought championship glory to North Carolina, Michael Jordan has been at the forefront of basketball consciousness. He took the court in 1985 wearing the original Air Jordan I, simultaneously breaking league rules and his opponents' will while capturing the imagination of fans worldwide.