Until the Air Jordan I, game shoes in the league were mostly white due to the strict rules at the time. To differentiate itself from any other shoe, the Air Jordan I was released in multiple colors that led to a $5000 dollar fine per game and helped lay the foundation for what sneaker culture would become. Paying homage to Jordan Brand and MJ’s heritage, this Air Jordan I features black, white, Sail and Gym Red for a new twist on familiar color blocking.