Adapt Auto Max
Motherboard
Air Max has evolved endlessly since its introduction in 1987—but some leaps have been bigger than others. Backed by FitAdapt technology, the Adapt Auto Max extends the storied concept into 2020 with power laces that allow you to set and save the perfect fit, including customized lighting. A TPU plate wraps your foot for added stability, while manual controls on the shoe’s midsole let you adjust on the go. Celebrate the past of Air Max while defining its future in this unprecedented design.
Adapt Auto Max
Heritage
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.