story

"I'm Daniel, I'm one of the founders and co-owners of Likelihood. I pretty much run all the day-to-day operations in the marketing side."

"Aaron is more of the creative side. My name's Aaron DelGuzzo. Yeah, I do everything he doesn't. The beginning of the store we opened in 2015."

"We wanted to do something for ourselves, and do something that was more connected to the community and so we decided to open Likelihood as a men's sneaker store with a little bit of apparel, but that was a platform for community..."

"...but prior to that, we lived in New York City for 20 years and we were here for about three years before Likelihood happened..."

"...and so we felt like with my marketing, and digital experience and his buying and connection to the community, that would make a really strong combination to create something new and special. We are a couple, we've been together now for a long time..."

"...that permeates every aspect of our business. The first store is very small. We needed more space."

"We felt to grow the Likelihood brand to be able to serve our community in a bigger way, if you look at this space, we can hold big community events. This stadium is built to hold 75 people."

"This is Kyle Staples and Kylie runs all our events. Well Kylie started out working in the store and Kylie's a natural. It's been a over five year partnership with Kylie. Yeah."

"We put these activations together for our community, but none of it could happen without the people of Seattle coming together."

"Probably my favorite event that we've ever done was, I think for the course of two months, we accepted lightly worn shoe donations..."

"...and it showed me like, wow, well, we can give back so much and we're in a position to do that. And once we had all of these shoes, what we did is we cleared out the entire store..."

"...and we filled the entire store and we filled the entire space with these donated shoes. That particular event, it was just so satisfying."

"Because I feel like a lot of times when people get donated shoes, maybe the experience isn't there and that's something that we were able to offer them was just as if you were walking into Likelihood like any customer and getting that luxury experience."

"Do you remember people were crying and? Yeah. It was just tears of joy, like- And it made you think, have they even ever had that experience? I just knew that that was what we needed to do."

"You have to use what you have and we had the vehicle to do good. It's like an aha moment and it's a full circle moment. We look for any way that we can give people that little giggle on the heart..."

"...to make them feel seen, a part of all of those things. I'm Daniel. I'm Aaron. I'm Kylie. This has been Talking Shop with Likelihood and thanks for watching."

Talking Shop

LIKELIHOOD