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"Nike at the Movies. Take one. So guys, we're here at the Nike Archives at an undisclosed location. Before we jump into the movies, just first, tell me a little about yourself each. I'm Wilson Smith. I'm a curator of footwear and sneaker culture..."

"...here in Nike DNA. Jason Petrie, Senior Designer, Nike Basketball, here at DNA also. One of my favorite places on campus, maybe the world. And when you guys think of the movies and Nike together, just what are some of the starting points that you first think of when you look back on that?"

"When I think about that, I think about back to where you know, Spike Lee... Honestly, I think about "She's Gotta Have It", and she's wearing 'AJ 3's'. So, it was very cool seeing how that started happening. You say, "Goonies", I remember, you know..."

"...Data's shoe popped open, right? He had all those little spy tricks coming out of it and stuff. And I don't even think we realized that as a sneaker moment at the time. But as you go back in the movie, when you're watching as a kid, you don't realize you're going to be watching it 20 years later."

"I was so young then, it was almost like culture was just building and that's all part of the sauce. 'Rocky III', it's incredible. There was a 'Terminator' boot that's over the top. That was incredible. That was worn by Mr. T..."

"And so that was a Nike shoe. Totally cool. So, it always started kind of weaving early on."

"And just building off of that kind of excitement level as a kid, and just the exuberance of the imagination of that shoe. How much did that really drive the talking points that you and LeBron had once you guys started to design the '19'?"

"You know, I think when you look at the shoe, you can see a little bit of that otherworldly kind of feel. And just really wanting to push in that vein of what this did, being something that draws your attention, that looks different, noticeably different than anything you see on the wall, because it's from a different..."

"...time and place or universe. That's what I love about the movie. It totally took it to a brand new place, that really represents a brand new take on what the universe is all about and kind of the multiple dimensions and levels and layers."

"A very unique and different way to work. Really exciting. That also, I think, can influence how we work even without studio. Opening up, exploring and getting beyond maybe what we are comfortable with and also letting outside influences just come in and bring different levels of thought."

"As a huge hoop guy. I just always loved how everything's integrated into all levels of basketball. So it's not just this marquee 'Space Jam' game or... The one that always sticks out, of course, is going to the black top, 'White Men Can't Jump'."

"What do you guys remember about that shoe and kind of the impact that that movie had as well? I mean, people played basketball in that? But I did, I loved it. It's one of my all time favorites, the 'Pump'. And again, it goes to authenticity. We've said it a lot, but it just felt real."

"And this shoe was just such a crazy killer shoe, and the way Billy Ho styled it out. It was just part of, again, that nineties cultural explosion, and there's so many great quotes and moments. As we get into the 2010s, you look at..."

"...guys that were obviously Michael Jordan's level in starring in movies. And then you also shift to movies like, 'Thunderstruck'. What was it like seeing just the whole arsenal of Nike's athletes getting integrated as well? It's just low hanging fruit, when it's opportunity to really connect to culture and really..."

"...to really integrate what is going on in movies and to really align the products to kind of help tell stories. It's just another way to see athletes in a different light and get to spend more time with ones that you follow or you want to know more about, or that just are entertaining."

"I mean, I imagine when you were working on 'Space Jam', were you referencing some of those experiences from other movies? Of course. Were you thinking of a culmination in a sense of all these different types of things we were tapping on from, 'Uncle Drew', all the way back to 'She's Gotta Have It'?"

"They're individual to what resonated with me, maybe not the biggest sneaker moments independently. And just wanting to, this is our moment to do that. What do we want to do? You want to be ready for that moment. It could be Jordan hitting the shot from the free throw line, so you could see the outsole for all eternity. That's a moment."

"It could be seeing them 'Powerlace'-- THWOOP. They're totally different realities, but those are moments that are influential. It's undeniable."

"And dude, I'm serious. Where we've come to today, you're integrating that more than ever. The latest shoes that they have a life to them. And hopefully it inspires, the same way the 'Mag' inspired me. Go out, pick up a basketball, or just go out and hang out with your friends. And I hope that that's what we can do, is connect..."

"...and inspire, whatever that means to do. Play sport, create, just go out and have fun, break down barriers, all those things. We continue to just want to build on that and make the experience better. And that's hopefully what we continue to do with maybe future projects."

Nike

@ the Movies