story

"I'm Seimone Augustus Los Angeles Sparks Assistant Coach. Look good, feel good, play good. That kicked in at five years old. My dad was the person that took me to get my first pair of basketball sneakers. I just remember..."

"...going home. He hid the receipt from my mom, and she kind of bit his head off a little bit. He was like, "I want my babygirl to be the best, so she has to wear the best." In high school, our game was last because of the crowd that we would bring in. To think that a girls basket..."

"...ball team could draw out fans in droves like we did - It didn't look like it was possible at the time, but everything I said I was gonna do, I did it. Sneakers was definitely a part of my game. Sneakers helped me elevate my game. Pushing the envelope as..."

"...far as my creativity when I was on the court. It really helped me understand myself a little bit more. Like, what is my style? What is my flavor?"

Icons of LA

Seimone Augustus