story

"This time we created this collection with the concept of the 80s, 90s and 2000s."

"We tried to imagine, if we turn back the clock to the three eras, what kind of culture and story would be used to tell about this collection."

"Music is an essential element for SOULGOODS, and the 90s music in Beijing is very important to the youth culture."

"Firstly I think sneakers and music are stimulating factors to young people."

"So whatever kind of music you listen to, naturally you will be influenced by that kind of culture and personality, and the same goes for sneakers. I lived in the 90s when Beijing had a very strong rock culture, and there were many classic bands."

"There was one album that was my favorite, so we pulled elements from that album to design this pair of shoes."

"Gming grew up listening to punk music, while I grew up in the suburb of Paris, listening more to Hip Hop music…"

"…We followed the color of that rock album cover, and created a pair of shoes that people who play rock and love Hip Hop music will want to wear."

"The allover olive tone is extracted from the color of that album cover…"

"…Meanwhile we pulled the railway element from the album. The sliver reflective material around the swoosh echoes the shining railway."

"The sanded leather of the shoe is a kind of material that was widely used for boots in the 90s."

"For the 90s Hip Hop singers from the East Coast, Air Force 1 was their favorite, especially the dark colorways, with the TPR sole and all black sole back then."

"Since the East Coast had a relatively low temperature, people liked to wear boots. At that time, (the designers) pulled the inspiration from the boots and designed those Air Force 1. So we referenced this story and put that on this pair."

"That's how we got the all black sole, and all those elements from the 90s and the Air Force 1 (of that time). Take this tiny swoosh for example, as far as I remember, it can't be found on previous Dunk silhouettes."

"The embroidered logo on the heel is similar to Dunk Wu-Tang. On the (tongue) label is our multiverse story. Inside (the collar) is the message 'FROM BEIJING TO THE WORLD'. And don't forget the tiger eye (in the sole)."

"I think the 90s was the heyday of Chinese rock music, when countless classic and legendary bands and albums emerged."

"With this pair, we want to tell the new generation that, we have our own moments of glory and our own culture to be proud of."

Behind the Design: Dunk High X SOULGOODS 90s

Behind The Design

Dunk High X SOULGOODS 90s