story

"Hey guys, it's Juliet checking in with you from LA. I'm super excited to show you my studio. Come on."

"My name is Juliet Johnstone, which also is my brand name. I started with just painting on vintage carpenter pants. People luckily liked what I was doing and now I run a studio and a brand doing all my own cut and sew..."

"...and handpainted clothing. So over here is where I keep all of my supplies. All of my dye lives here. I can't live without this stuff. This is my kitchen area. I dye everything in these big pots."

"So, that's fun. My studio would be described as the place that I would want to hang out as when I was a kid. I like to keep it covered in fresh flowers and lots of bright, fun things."

"I'm not afraid to get paint and dye everywhere. Rit Dye just invited me to come visit their factory in Indianapolis so yay, I'm so excited. Let's go."

"I'm on my way to Indianapolis to visit the Rit factory. I'm so excited."

"Welcome to the Rit factory. We've been waiting for you. I'm so excited. Thank you for having me. So, I think there's three places today that I want to show you. You're going to get-  I'm so excited... really excited about them."

"We've got production, we have liquid mixing, and we have the lab. We're going to go to liquid mixing first. This way. I'm so excited. I wanted to come here forever."

"It's been a crazy day at Rit Dye. I've learned a lot."

"I'm going to take all this knowledge back and use it in the studio and dye some pants and dye some clothes. Now we're going to go to the labs and I think we might have a little something for you."

"We made it to the lab. Yes, the lab. Yay! What? Custom lab coat? Isn't that cool?  So professional, I love it."

"Marvelous. I feel very professional. Let's make some dye. My favorite part would probably be the lab. Getting to mix all the colors was really sick."

"Can I keep this? Hmm, okay. I need it. Thank you. I'll walk you back. Thank you. I'll definitely be back if I'm allowed. Have a safe trip to LA. Thank you so much."

"And that's it. It's been an amazing day. I'm Juliet Johnstone and I'm at the Rit Factory in Indianapolis. I'm going to head back to LA, go to my studio, and dye some pants."

"So I just got back to LA from the Rit factory in Indy and I still have my lab coat on."

"There was this amazing package waiting for me, which is the Nike Do It Yourself kit powered by Rit. First thing you get is a blank Nike crew neck that you can personalize any way you want."

"Two packs of Rit powder dye to do the ice dye technique, an instruction manual that would teach you how to do it properly, rubber gloves to protect your hands, rubber bands, and a bunch of Nike patches so you can customize your crew neck any way you want."

"Dying clothes is an amazing way to bring life to new or old clothes. It's just fun and you can really personalize any piece of clothing. I use Rit dye all the time. They're super reliable and it always works."

"I am super excited to try this out and get to personalize my own Nike crew neck. This part's about to get messy and I'm going to get creative with it. You've seen my studio. We visited the Rit factory."

"Now it's time for you guys to go so I can do this and personalize my crew neck. Thanks for watching. This is Juliet from Los Angeles. Once again, this is the Nike Do It Yourself Kit Powered by Rit, Behind the Design."

Behind the Design: Do It Yourself Kit, Powered By Rit

Behind The Design

Do It Yourself Kit, Powered By Rit