story

Man, I've been looking for you. My name's Milana. I'm a Product Line Manager at Nike. We just got these Air 180s in. Come check them out with me. Finally, the Concords are back. These ones haven't come out since 2013, but we're going to take it back to our roots in 1992.

We have this metallic gold swoosh, as well as that logo on the back and that black matte TPU clip. Those are very inherent to that OG '92 pair. But when I tell you how difficult it is to match Concord, I swear my color designer, Michael, was over me because it had to be true to that OG.

Now, Joe and Shakira did their thing when it comes to these materials with this high sheen knit and this suede that's so inherent to those 90s Air Max models that we all know and love. I mean, it's such an iconic colorway. I really think we did our thing with this. Now let's get into this colorway. 

We wanted to do something fresh for the 180. Something we haven't done before. We did a full 180 degree color inversion from the ultramarine colorway, and when we get into this bag, just look at how massive that is. What we wanted to do is keep it one-to-one to the OG, just like Tinker Hatfield and Bruce Kilgore originally intended.

Our designer, Leon, and our developer, Katy, we obsessed all of those details when it comes to the shape, the proportions, the bag, the outsole. Even looking at this logo back here, I mean, it's a work of art. This has been Behind the Design for the Air 180. Thanks for watching.

Behind the Design: Air 180 'Summit White and Concord' & 'Black and Dusty Cactus'