How To Nike By You

Am I Doing This Right?

100% yes! There’s no wrong way to customize a shoe, but once you start, all kinds of fun challenges can pop up. Enjoy these tips we picked up from Nike designers before you get started.

Focusing on Function

You have so many cool things you love to do, and sometimes you want a special pair of shoes for one of those things. Here’s a tip that helps you drop the distractions so you can zero in.

More Tips and Tricks

  • Working Backwards

    Take the reverse approach to customizing.

  • Popping a Color

    What’s better than a pop of color? Find out!

  • Putting It in Neutral

    Try letting your textures do the talking.

Avoiding Choice Fatigue

So many colors! So many materials! Hey, that’s a good thing, but if you want to simplify the process, watch this tip.

What If You Were a Shoe?

Let’s find out! Be just who you are and show the world with Nike By You, Nike’s co-creation service for Members. A little more of this, a little less of that — just have fun customizing a shoe that feels more like you.

Customize