AIR 180 & AIR MAX 93
INSIDE THE VAULT
In the storied Air Max lineage, the Air 180 and Air Max 93 represent Nike's early beginnings with blow-moulded Air units. It began with the Air 180, an Air Max icon born from the minds of Nike design pioneers Bruce Kilgore and Tinker Hatfield.
The initial focus of the Air 180 was led by the goal to make air more visible than ever. Using a horseshoe as inspiration, the designers sought to execute an air bag that spanned all the way around the heel. The first-of-its-kind Air unit proved the blow-moulding process to be useful and marked the first time a urethane outsole was moulded to an Air bag.
The 180 degrees of Air would be combined with a sock-like stretch dynamic inner sleeve and a debut colourway that was as wild as the innovation it outfitted.
The minds behind the designs would continue to work on mastering the blow-moulding process, presenting a further perfected use of the innovation in the Air Max 93.
Now utilising 270 degrees of visible Air cushioning, the in-your-face 1993 Air Max housed Air units inspired by milk jugs.
While it was the Air Max 1 that brought visible Air to the world, it was the Air 180 and the Air Max 93 that sparked the quest to make it larger than life.
