While the culture-shifting Air Max 97 turns 20, LA sneaker boutique Undefeated celebrates 15 years as a cultural influencer. To commemorate, the long-time Nike collaborator lovingly gives the "silver bullet" a fresh treatment—black with hits of Speed Red—complete with their name across the patent mudguard. When it first arrived, the Air Max 97 was a futuristic style that sped ahead of its time. Today, Undefeated proves it isn't slowing down.
AIR MAX 97 UNDEFEATED
HERITAGE
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track—and the streets. Over the years, it's been re-imagined and re-tooled, but the heritage always remains.
