story

What's good people?  It’s AZ and I'm here on the ground, it’s SNKRS DAY 2023 in London. We are bringing you a physical manifestation of the SNKRS app. We've got loads of your favorite content, franchises from the app here in real life.

Physically, you can literally walk into the app. I'm gonna show you guys around! Have you got your eyes on any of the shoes dropping today? I can't lie, the Footscapes. Talk to me a little bit about the whole experience. Like, what have you enjoyed seeing and being here?

Right from the gate, everything about sneakers, the history, the culture, you see people from everywhere coming in to really discuss sneakers. It’s something else, really. And I think, what this has done is, you know, bringing people together and it just kind of make you exploring like a universe of sneakers.

You here? I am here. I am actually here. Good to see you!
The live earlier was really sick! I really enjoyed it. You know what? I'm not so mad that you stole the set because you've been putting it to good use. Yeah, look at everyone's who's been taking pictures behind the set!

So it's so much fun here. Literally! The experience we're giving our members is amazing .It's like all access. That's what we're doing! We're opening up the app, obviously. So today is basically the app in real life. We've got workshops going on, creativity, giving everyone

You know, a look into, behind the curtain. 100%. What's your favorite thing that's going on today? I would say the styling workshop, you know, as well. Definitely like seeing how people are styling the new drops, like the trainers, like the little vintage pieces as well. It's crazy. We love it.

We are in a retrofitting space powered by Jordan and SNS. Thank you guys for getting involved. Talk to me a little bit about what is going on in this space. Ok, so we have a mix of different apparel from Jordan Brand, from Nike and from Sneakersnstuff.

And we are challenging our members today to make a whole outfit but all with the same kicks, so we got the fours! Now, visionaries are people doing amazing things.

We've got Greater Goods, we've got paq and we've got BeauBeaus here today At Old Billingsgate and right about now, I'm going to get chatting to Jaimus from Greater Goods. Talk to me a little bit about up-cycling, the importance of that for you guys as a collective.

So it was just kind of like a process that I had a deep interest in, but it wasn't commonly known. And now we're just trying to teach people essentially how to sew and then they can up-cycle themselves. That feels very full circle moment for all of us  because obviously growing up wearing Nike’s,

Max's are part of our DNA and like day-to-day life. Today is all about community. What's the importance of being able to be in this sort of space and chat to people that look up to you, that might not necessarily ever get the opportunity to speak to you? How important is that for you?

The same as way this event is happening now, I remember being my younger self fighting to enter these spaces just to hear. People that I look up to and respect, speak and share information. Everyone here who's attending, they're going to be the next ones up. They're going to be the ones talking here in the next couple of years.

So it was just good to connect with the creative community.  We're busy, like working every day. You know, but it's like, moments like this are so important, just as important as anyone else. Right, guys, family, SNKRS DAY 2023.

We made it!  Have you had a favorite part? Seeing you.
That's really good! I am AZ, I, I'm Julia and I'm Will Stowe. And that was SNKRS Day 2023!

On The Ground

SNKRS DAY 2023