WMNS NIKECOURT FLARE AJ1

23

In 1985, we defied those who said man was not meant to fly. Today, we honour the greatest ever with a tennis shoe fit for an athlete who soars over the competition. Referring to the Air Jordan I as Serena Williams' favourite sneaker is an understatement as big as her championship-winning serve. Since 2004, the year she first signed with Nike, Serena has been lacing up the same beloved pair of Air Jordan Is for press conferences, celebratory galas, appearances and trips to training sessions. No matter the season, and no matter the latest record or ever-growing win total, her attachment to the first Air Jordan remains a constant.

"That pair of Air Jordan Is has been there a lot. It pretty much goes on every trip. I love the shoe. It's definitely had a thousand lives, but it's still kicking. It's one of the first pairs I actually asked Nike to send to me [back in 2004]. I remember that memory—signing with Nike. It's always been a dream of mine to be an athlete for Nike, to innovate Nike, to bring greatness to Nike and to bring me to Nike. The shoe has a ton of sentimental value." - Serena Williams. In celebration of her first love and history-making 23rd title win, NikeCourt and Jordan Brand present the exclusive women's NikeCourt Flare, inspired by the original 'Banned' Air Jordan I. Black and Red hues colour the performance-ready silhouette in classic style, while the iconic Air Jordan Wings logo adorns the collar just like the MJ original. From one G.O.A.T. to another, this limited edition sneaker pays unmistakable tribute to the greatest ever.