EXP-X14

In 1988, one of the world's most recognisable slogans was coined. It was an ode to fitness and courage that has since inspired athletes across the globe to run faster, jump higher and push past their potential, regardless of the obstacles in their path.

This year, the tagline turns 30.

To celebrate the anniversary, this special-edition EXP-X14 features the tagline's original font and graphics from its 1988 debut.