Ask Our Store Athletes

In-store Experts to Raise Your Game

Ask Our Athletes

A Nike store is much more than just kicks and kit. On every floor you’ll find Nike store athletes — footballers, runners, skaters, lifters and dunkers who bring every bit of their passion and expertise to work with them. So whether you’re looking for the best fitting boots, the right bra size or some advice on your game, just raise your hand. Our store athletes have been there and are ready to help.

In-store Experts to Raise Your Game

Ask Our Athletes

A Nike store is much more than just kicks and kit. On every floor you’ll find Nike store athletes — footballers, runners, skaters, lifters and dunkers who bring every bit of their passion and expertise to work with them. So whether you’re looking for the best fitting boots, the right bra size or some advice on your game, just raise your hand. Our store athletes have been there and are ready to help.

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Nike Store Services

There’s always more to your Nike Store experience. Dive into our range of services to make the most of your visit.
Services marked with an asterisk are only available in selected stores. Click the link to find a store.

Nike Store Services

There’s always more to your Nike Store experience. Dive into our range of services to make the most of your visit.

Services marked with an asterisk are only available in selected stores. Click the link to find a store.

  • Ask Our Store Athletes

    Bra Fit*

    Finding the right support is essential. Whatever your sport, we’ve got you covered in-store. Our private fitting service covers measuring and fit, as well bra recommendations to suit your training needs. Find your perfect bra with a little help from our store athletes.

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  • Ask Our Store Athletes

    Nike By You Session*

    Create your perfect footwear with a bookable Nike By You session. From adding your name and number to unique collectibles, to matching your city’s vibes, experience the Nike By You bar and personalise our classics. Exclusively at Nike Town London.

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  • Ask Our Store Athletes

    In-App Education

    Whether you’re on Nike Run Club, Nike Training Club, or SNKRS, our store athletes have all the tips, tricks and answers you need. From building programmes, to inviting friends and tracking progress, let them help you get the most out of your sports journey online.

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  • Ask Our Store Athletes

    Expert Session*

    Whatever your sport or style, finding the perfect gear can be a little daunting. Let our store athletes guide you with a bookable, 45-minute personal expert session. They’ll take the time to discuss and understand your needs, and help you find exactly what you’re looking for. Exclusively at Nike Town London.

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  • Ask Our Store Athletes

    Nike Fit*

    Find your perfect size with Nike Fit. Our in-store service maps your foot morphology for the most accurate fit possible. Better yet, we save your size for future purchases, in-store or online.

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  • Ask Our Store Athletes

    Nike By You Grab & Go*

    Hit the streets in style by making our classics your own. We’ve got a range of laces, dubraes and lace tips that you can grab on the go and purchase at checkout to customise your kicks.

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  • Ask Our Store Athletes

    Nike App At Retail*

    Let your Nike App unlock everything Nike Stores have to offer. Scan product barcodes with your device for real time info. A personalised store experience is in your hands.

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  • Ask Our Store Athletes

    Shop Your Way

    We’ve got you covered to shop the way you want. With click and collect you can order online, grab in your nearest store, and start moving. And if you’re not happy with an online purchase, just head to your nearest store to get your refund.

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“Everything I’ve learnt working out, I bring to the store.”

Sasha
Nike Store Athlete, Nike White City

Ask Our Store Athletes

Product Trial: Try out with Us

When finding the right gear, nothing beats getting a feel for it before you buy. In-store athletes can help you try on whatever you’re looking for. They’ll use their experience to find your perfect fit and, in selected stores, help you put your gear to the test with our trial areas and treadmills.

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"Giving people the help they need to get into running is such a great feeling."

Confidence
Nike Store Athlete, Nike Town London

Meet the Experts

  • Meet Kirsty

    Weightlifter Kirsty knows how to give it her all, whether in the gym or the Nike Store: “Everything I’ve learnt lifting weights, I bring to the store.” She’s passionate about sharing her expert knowledge and helping people find the gear they need: “My advice to anyone who wants to lift is to make sure you have the right support from the feet up.”

  • Meet Danny

    Danny’s been a baller as long as he can remember: “I love it when someone asks me about basketball. You wouldn’t believe how many hours I’ve spent on the court.” He brings passion and knowledge from the heat of the court to the floor of his Nike Store: “If someone wants advice, I tell them what my coach told me. Practice! Seriously, like, practice a LOT.”

  • Meet Sasha

    When she’s not in her Nike Store, the gym is Sasha’s home from home. And she’s passionate about helping other young women keep body and mind healthy: “I can’t stress this enough. It’s so important for your daughter to have the right support as she develops — whether that’s bras or coaching.”

  • Meet Confidence

    Down time isn’t really a thing for international sprinter Confidence, and he brings every minute of his training experience with him when he steps into a Nike Store: “I train six days a week, so when someone comes in and asks about running, I’m all over it!”

  • Meet Harley

    As a committed Taekwondoin and sneakerhead, Harley is as passionate about Kicks as she is about throwing them, and she’s found her perfect fit working as a Nike Store athlete: “Doing sessions to help people find sneakers that go with their look doesn’t feel like work at all really.”

  • Meet Benjamin

    You’ll probably see Benjamin smiling at work, but as a passionate footballer he’s deadly serious about sport. From the pitch to the shop floor, he’s got the knowledge to help aspiring players reach their goals: “This is probably gonna sound obvious, but if you wanna play at your best, get the right boots for your game.”

  • Meet Ede

    Fitness fanatic Ede’s flatmates love her, even though she has them training with her three times a week. She brings her natural coaching instinct to the Nike Store and is ready with answers to any question: “When people ask me about products, I can relate. Everything I’ve learnt by training, I bring to the store.”

“I’ve been doing Taekwondo since I was like 4 years old. But if there’s one thing I love more than Taekwondo… it’s sneakers.”

Harley
Nike Store Athlete, Nike Factory Store Wembley

Ask Our Store Athletes

Nike App

And for Nike Members there’s even more in store. From exclusive discounts, products and rewards, to essential live content. Enable notifications in your Nike App before you walk through our doors for alerts on instant savings and rewards. And if you’re not a member yet, don’t worry, just hit the link below to join us.

Join Us

Nike App

And for Nike Members there’s even more in store. From exclusive discounts, products and rewards, to essential live content. Enable notifications in your Nike App before you walk through our doors for alerts on instant savings and rewards. And if you’re not a member yet, don’t worry, just hit the link below to join us.

Join Us