story

"Welcome, everyone. Thank you for tuning in to the first-ever episode of .SWOOSH Sessions, an all-new SNKRS Live series, coinciding with the launch of .SWOOSH, a new web3 platform coming to you exclusively …

… incredible, very talented guests here with me". "What's up guys, my name's Nicole Chow and I'm the Director of Virtual Curation and Creation at Nike Virtual Studios". "Hey everyone, my name is Seth Thomas, I'm the …

… Senior Director of Tokenomics for Nike Virtual Studios". "Seth, what is web3?" "Think web1, in the '90s. You're able to go online, you could …

… type something in a search box, and you'd be displayed results. Web2, think like, around 2010-ish; not only could you consume the internet, you can actually contribute. You could write a blog, you could post something …

… on your favourite social media platform. You could upload. Web3, the biggest thing is just ownership.

You went from consumption, to contribution, and now you have the ability to own pieces of the internet. So think about what that means for Nike. It's, 'What could we unlock by using digital collectibles, using the technology of web3, to spur a whole new evolution …

… of sport and culture using this tech'". "I think the most exciting part is just the possibilities—I know it sounds so cliche—but when you talk about creating virtually, there are literally no …

… limitations. How exciting is that, right?" "One thing is that we have some ideas that we've been sitting on for a while, but …

… now you imagine working with everyone in the community". "What are some of the opportunities for …

… web3 and video games?" "The thing that you mentioned about being able to deck out an avatar, a character, I always think about, what does that look like when there's Nike …

… IP inside of those worlds?" "This one's for you, this one's from Roy M, we're going to ask questions from the audience. The question is, 'What is the biggest myth or …

… misunderstanding about web3?'" "I think that's a pretty fair question, I think there's a lot of …

… people who are still trying to understand it. One of the ones that comes to mind for me that is a little bit of a misunderstanding, is that NFTs or digital collectibles are solely about the image. It's more, right?

It's more than just the artwork. That's the most important part. Right now in a lot of media …

… we're seeing the art side of NFTs. And what I think we're going to witness over the next several years is going to go beyond the artwork that's visible, and it's really going to be about, what does this asset unlock?"

I think when you talk about the physical world, a lot of people think of Nike as footwear, apparel, accessories, athletes, the things that we have been building for so long …

What web3 does is that it accelerates the process of us being able to innovate faster, and for the community to come along".

"Today, 18/11, registration has begun, but you do need an access code to join, to become a member of .SWOOSH, you need an access code.

But for now, you can join our waitlist if you haven't yet done so. So again, the site is swoosh.nike".

"Our final chapter, what's next? We're going to have a series of stops, tour stops, where we're gonna visit different neighbourhood retailers, our brick-and-mortar partners, that are in different communities.

So you can follow along on our Instagram, which is @dotswoosh, and our blog, which is blog.swoosh.nike, to learn about where the next stop on these tours are.

As of today, our first round of SWOOSH IDs were able to be minted. And then of course the Our Force One journey, that's going to begin on 28 November …

Voting will take place starting on 29 November; you'll be able to vote here on the SNKRS App, you'll also be able to vote on Instagram. We'll be back here—not here—but here, on SNKRS Live, early in December to talk about some of those Our Force One results. Thank you everyone, I appreciate you, this has been SNKRS Live .SWOOSH Sessions episode 1, and we'll see you soon!"

SNKRS Live Highlights—Nike Virtual Studios .SWOOSH Sessions—18.11