Nike Social & Community Impact
We believe in the power of sport to unite and inspire people to take action in their communities. We work with grassroots organisations, partners and employees around the world to advance equality, level the playing field for all and make play and sport more approachable and accessible for kids. Because we know that active kids do better—in school, in their communities and in their future careers. And while all kids are made to play, not every kid gets the opportunity.
Jumpstart
Founded in 2005, Jumpstart Charities helps kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for kids of all abilities.
Lay-Up Basketball
Lay-Up Basketball works to harness the power of the sport and culture of basketball to develop the skills and confidence children and youth need to navigate their future. Working to increase opportunities for girls in sport and elevate coach development Lay-Up will provide meaningful physical activity in the communities they serve.
Start2Finish
Start2Finish helps make the dream of graduation a reality. Their Running and Reading programme addresses the need for enhanced literacy and physical activity among children experiencing poverty/deprivation in the communities it services.
Hijabi Ballers
Hijabi Ballers seeks to recognise and celebrate the athleticism of Muslim girls and women. Through programmes and advocacy, they work to increase participation, and consequently representation, of Muslim females in sport spaces and sports programmes around the city of Toronto.
Coaching Girls Guide
Now more than ever, coaches can be change makers in communities—but they need the tools to help us level the playing field for girls. Nike and We Coach created the Made to Play Coaching Girls Guide to equip coaches with the tools to make sport fun for girls now and in the future.