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Opening Event
Jordan World of Flight Shibuya
On 25 March, Jordan World of Flight Shibuya finally opened its doors as Japan's first Jordan-only retailer, the second of its kind in the world.
A reception party was held on 23 March, commemorating Jordan's famous number 23 jersey.
DJ music welcomed a range of guests including athletes and influencers, who were treated to premium-level service and entertainment to mark the grand opening.
Halfway through the party, world-famous rapper Travis Scott made a surprise appearance.
Illustrious guests including Hiroshi Fujiwara took part in a photo session at the Sneakers Lounge, a community space that celebrates the Jordan Brand DNA, on a night where basketball culture took a leap into the future.