To understand how to become the hero, Kobe first had to understand how to become the villain; a mindset crucial to achieving the Mamba Mentality. When he was called uncoachable, he was labelled the villain. When he air-balled four times in the final minutes of a series-finishing playoff loss, he was again labelled the villain. But both moments served as points of reflection to improving his self-awareness. The Kobe A.D. 'Honesty' honours the element of the Mamba Mentality that inspires the acceptance of imperfection as a motivating force for greatness.