Nike's exclusive Isamaya Ffrench Air Max colourways blur the lines between sport, style and beauty

Product news

The influential make-up artist has collaborated with the brand on two bold colourways for the Air Max Dn that reflect her style and beauty aesthetic.

Last updated: 17 December 2024
3 min read
Nike's exclusive Isamaya Ffrench Air Max colourways blur the lines between sport, style and beauty
  • Nike has partnered with renowned make-up artist Isamaya Ffrench to create two fresh and exciting new colourways for the Air Max Dn.
  • Drawing inspiration from influential female athletes in both sport and style, Isamaya created simple, monochromatic yet bold looks incorporating various textures.
  • The Isamaya Ffrench x Nike Air Max Dn releases globally on Nike.com and at select retail partners starting on 20 December 2024.

Nike's new Isamaya Ffrench Air Max Dn colourways attract the beauty and style enthusiasts who love to wear sneakers as much as stilettos. Nike and the celebrated make-up artist have teamed up to release two exclusive colourways of the Air Max Dn, the brand's latest Air Max that pushes the shoe's design innovation to the max.

Isamaya—a leading authority on colour and texture—creates products that appeal directly to fearless trendsetting women. Her cosmetics and creative design are known for advancing attitudes regarding beauty and power, and how the two converge.

"It's been inspiring working with athletes throughout this journey with Nike—and humbling to feel that the things I'm creating help these women feel good, and give them confidence to perform at their peak and define their own authentic creativity in expression", Ffrench says.

Ffrench's unique expression of beauty and style is the perfect match for the Air Max Dn, a shoe with an incomparable look and feel that reflects Nike's commitment to innovation in performance and design. Her exclusive reimagining of the Nike Air Max Dn silhouette—consisting of a dual-chamber, four-tubed Nike Air unit that delivers superior comfort along with a smooth stride and plenty of bounce—is inspired by the bold colour palettes and textures of her beauty products.

"For me, the most inspiring thing about the Dn silhouette is how much opportunity it presents to play with texture, colour and materials", Ffrench says.

Nike's exclusive Isamaya Ffrench Air Max colourways blur the lines between sport, style and beauty
Nike's exclusive Isamaya Ffrench Air Max colourways blur the lines between sport, style and beauty

Ffrench's exclusive Air Max Dn colourways include a warm, bold Chocolate Brown and a fresh, neutral beige. Each features metallic details and contrasting textures. In creating these new colourways, Ffrench drew inspiration from women athletes who are just as influential in the world of fashion as they are on the field.

"Female athletes show that you can have it all", Ffrench says. "You can have prowess in sport. You can be at the top of your game. You can take an interest in your appearance. You can express yourself in as many ways as you want and still be a top athlete. Beauty doesn't undermine any of that. Beauty actually enhances it".

The Isamaya Ffrench colourways for the Women's Air Max Dn are the latest additions to the arsenal of colourways for the shoe. These include everything from black to silver to Pale Blue, some with pops of colour to accent the four tubes of the Nike Air unit in the heel.

The Isamaya Ffrench x Nike Air Max Dn colourways in beige and Chocolate Brown will be available on Nike.com and at select retail partners starting on 20 December 2024.

Originally published: 16 December 2024

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