Stories that move you.
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Never Done Challenging Convention
Department of Nike Archives
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, re-imagines past innovations for future generations.
Coaching
Trained Podcast: Find Authenticity with Fabian Domenech
Nike yoga teacher Fabian Domenech has taught all over the world. Hear what he's learnt about himself and his practice along the way.
Coaching
Trained Podcast: Build Atomic Habits With James Clear
Your habits become your identity. Build the ones you want and break the ones you don't with advice from best-selling author James Clear.
Culture
The Look of Nike F.C.: AntsLive
This musician, model and former youth coach was born and raised in London—but his taste in football-inspired fits takes a more global point of view.
Department of Nike Archives
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Department of Nike Archives
Rebels Are Never Done
From missing the Oregon State High School Athletics Championships to shattering records on the world stage, Steve Prefontaine showed us that guts are worth more than gold. See how the OG Nike...
Department of Nike Archives
Never Done Listening
Bill Bowerman wasn't just an innovator … he was also a problem-solver, and he taught us all that no matter how big or small a problem is, the first step is to listen …
Department of Nike Archives
Never Done Challenging Convention
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, re-imagines past innovations for future generations.
Department of Nike Archives
Never Done Iterating
Over the past four decades, the Pegasus went from a utility running shoe, to an afterthought and is now one of Nike's most beloved staples. Explore the history of our most popular running shoe ever.
Department of Nike Archives
Never Done Rising
Get inspired by the '99ers historic victory that elevated the game to new heights for athletes everywhere.
Department of Nike Archives
Never Done Making Moves
The Mercurial created a new era of football, where "fast" is more than a player attribute, it's a lifestyle.
Department of Nike Archives
Never Done Inspiring
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Department of Nike Archives
Never Done Breaking The Mould
Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...
Department of Nike Archives
Never Done Breaking Barriers
Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...
Department of Nike Archives
Never Done Leaving a Mark
As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.
Coaching
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Coaching
Trained Podcast: Build Atomic Habits With James Clear
Your habits become your identity. Build the ones you want and break the ones you don't with advice from best-selling author James Clear.
This Is Nike (M)
How Hard Should Your Pregnancy Workouts Really Be?
Finding that sweet spot for antenatal exercise is a bit of a balancing act. We've got you.
This Is Nike (M)
Energy-Boosting Tips to Help You Manage First-Trimester Fatigue
Beyond tired? Just because it's normal doesn't mean you have to suffer through it. Our experts are here to help.
This Is Nike (M)
A Gentle Guide to Moving Your Body After Pregnancy Loss
Once you're ready, exercise can be a mood booster and a productive outlet for stress and grief.
This Is Nike (M)
Postnatal Mindset Advice from the Pros
Does your mental health feel like an afterthought with all the new-baby stuff to figure out? Time to tap into self-care that actually helps.
This Is Nike (M)
Put Your Pregnancy Sleep Struggles to Bed
Growing a baby can wreak havoc on your Zs. Our pros have smart tips—whether it's your body or brain that's keeping you up at night.
This Is Nike (M)
How to Safely Start Exercising After a C-Section
Serious surgery means serious considerations before you get back into a workout routine. Our expert guide can help you swap fear for confidence.
Coaching
Trained Podcast: Building a Legacy with Coach Cheese
This athletics team is woven into the fabric of sporting history. Hear how alumnus Chandra Cheeseborough is carrying on their traditions.
Coaching
How to Respond More Positively to (Just About) Everything
This mindfulness practice can help you persevere through pain and negative emotions—and it's ridiculously simple.
This Is Nike (M)
A Refreshing New Way to Think About Your Post-Partum Goals
No punishments, no guilt, no comparisons—just things that will make you feel good from the inside out.
Athletes*
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Nike x Megan Rapinoe
Victory Redefined
Victory used to mean one winner and one loser, but Megan Rapinoe has other ideas. Check out how she's using her platform to change what it means to win.
Athletes*
Changing Women's Football in Brazil
Brazilian football star Andressa Alves shares how women's football has grown in her home country and beyond.
Athletes*
One-on-One: Sloane Stephens x Madison Keys
The tennis stars navigate the upper echelons of their sport as both competitive rivals and lifelong friends.
Athletes*
New Generation: Sky Brown
At just 13 years old, Sky Brown is the youngest professional skater in the world, and is leading a generation where possibility and positivity have no limit.
Athletes*
New Fairies: Rayssa Leal
A fairy ... And a skateboarder? You better believe it. Every time Rayssa takes flight on her board, she's inspiring a new generation of girls to follow her lead.
Athletes*
New Hotties: Megan Thee Stallion
Megan Thee Stallion is sharing her personal fitness journey with the world and in turn, inspiring her fans to play new and define sport on their terms.
Athletes*
"We're a Family of Movement Ninjas"
Learn how this dance crew stays together by prioritising "kin at all costs".
Athletes*
New Belonging: Bebe Vio
It's a summer of sport. But wheelchair fencer Bebe Vio doesn't see two events. She has a vision for one. Where athletes of every ability share the biggest stage, together.
Athletes*
Mr YouTube Shares His Feel-Good Dance Moves
How the King of Lite Feet Bounces That Good Energy Back
Athletes*
New Idols: Dylan Alcott
Dylan Alcott is the best wheelchair tennis player in the world. But his legacy isn't centred on winning more titles. It's changing the perceptions of young players like him.
Community
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Atherton Reserve
Never done rising.
The young athletes at Atherton Gardens are forging a new future for themselves, and for sport. A future where they find strength in their differences and rise together.
Community
FM Broadcast Presents: We Are Born Ready
For as long as you can remember, you've had dreams—big and small. Sure, you may have doubts, but you are #BornReady to take the world by storm and rewrite the rules of the game.
FM Broadcast
Celebrating Black Futures in Sport & Culture
Introducing FM Broadcast, our talk show featuring conversations with the Black athletes, advocates, and creators inspiring us to tap into the frequency of the future.
Community
Home Is Where the Court Is
A crew of young Sudanese refugees in Western Australia finds hope, identity and friendship through basketball.
Community
The London Football Club Changing Lives
Until 2015, Hackney Wick Football Club didn't exist. Since then, its founder has helped create a community on and off the pitch.
Community
Ever Wanted to Play Football at the Highest Level?
Welcome to the highest football pitch in Europe. When the ball goes over the perimeter fence, it's 1,100 metres into the abyss.
Community
How We Play: Road Tennis
This lively alternative to lawn tennis is a vital part of Barbados street culture.
Community
No Hoop Is Too High
The world may know Giannis Antetokounmpo as an NBA champion, but it's his work off the court that's truly special.
Community
In Good Company: Marchistas
This race walking team in Guatemala shows how the sport has become part of the national identity.
Community
The Future of Breakdancing Is at This Beach
Athletes in Dakar, Senegal, perform their physics-defying moves in the whitewater.
Culture
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Culture
The Muslim Women Reclaiming Representation
The co-founders of a London-based collective are using the creative space to break down stereotypes of Muslim women.
Culture
The Dancers Connecting in Body and Soul
For these London-based housemates, dance is expression. Now, they say, the whole world is connecting through movement.
Culture
Expect the Unexpected with This Editor's Take on Colourful Outfits
NYC-based editor Michelle Li pushes the limits with her looks, whether incorporating abstract prints, structures or brights, a confidence she found growing up in Indiana.
Culture
Mekdela Maskal Rediscovers Herself and Reconnects with Her History in the Hills of California
This climate journalist left her Brooklyn apartment to find more space and a sense of self in Northern California, retracing the contours of her culture and childhood.
Culture
Self-Confidence Allows This Duo to Execute as Leaders in Dance and Fitness
Choreographer Tanisha Scott and fitness coach Shev Robinson explain how empowering themselves first allows them to do the same for others.
Culture
The Siblings Empowering Queer Identities
Being yourself is truly how to find connection with others, say Georgia and Joel Palmer, London-based multi-hyphenates.
Culture
The Couple Changing Music and Modelling
Tom and Deba, both 19 years old, are each on a journey to upend their industries and empower their generation.
Culture
Between Seoul and New York, this Creative Is Curating Her Own Path
Having already found success in the fashion industry with the retailer Opening Ceremony, 26-year-old Suea Cho finds herself returning to her first love of cooking.
Culture
Favia Is Bouldering Back in Life and Strength
Meet the Albuquerque climber who returned to her passion after recovering from cancer and rediscovering her strength and purpose in life.
Culture
The ClearBears Want Us to Embrace Nature
Respect for the environment is part of the ClearBear brothers' Indigenous culture—and it's something they say we can all cultivate.
Innovation
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Innovation
Maximum Mileage: 12 Easy Ways to Extend the Life of Your Running Shoes
Runners share tips on getting started with simple, daily gear care. The best part? These hacks can help you reduce waste and be a more mindful runner.
Innovation
Full Circle: How Air Is Reborn With In-House Recycling
Go behind the scenes to see how Nike Air units are made again and again and again.
Innovation
Give Old Sneakers New Life—with Oranges, Walnuts and Flour?
Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.
Innovation
How to Keep a Colour Journal—and See the World Differently
Clear your mind, connect with your surroundings and hone your creative muscle with this simple daily practice. Four Nike designers show you how.
Innovation
How to Make Bio-Materials—and Create the Future from Your Kitchen
Learn how to turn algae into natural plastic, and get a life lesson in pursuing what you're passionate about, from Nike designer Rikke Bonde.
Innovation
Road Ready: Nike Sole 2.0 x Össur Running Blade
Inspired by adaptive athletes' DIY equipment hacks, Nike designers are developing life-changing ways to run on prosthetics. Here's the latest iteration.
Innovation
Above the Clouds: Rooftop Courts in Hong Kong
A case study in how innovative design can connect generations, empower communities and help make sport more inclusive.
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