Dang/Ho + Ellen in Stockholm for Air Max Dn8

TRANSIT

Symbolizing growth, transformation, and motion, TRANSIT captures Ellen in emblematic spaces of culture and community. Each frame unfolds as a chapter in an evolving narrative.

ART DIRECTION

Shot in-studio by Julia and brought to life in post-production by Micky with dynamic motion blur, the campaign seamlessly blends artistry and movement. Drawing inspiration from the rich tones of the new DN8 DESERT KHAKI and CANYON RUST, each scene is bathed in bold yet understated hues—evoking the energy of urban life at dusk, a fleeting moment of recognition amid the rush hour flow of Stockholm.

DANG/HO

Micky and Julia, the visionary minds behind Dang/Ho, form a multidisciplinary creative duo based in Stockholm. Their collaborative practice spans creative direction, photography, design, and CGI, crafting visually compelling narratives for campaign projects.

ELLEN X

At the heart of TRANSIT is Ellen Elias, known as Ellen X—a Swedish-Eritrean multidisciplinary artist whose work transcends mediums. A self-taught visual storyteller, stylist, and costume designer, she seamlessly navigates theater, filmmaking, commercials, and fashion, infusing her creations with a rich tapestry of cultural influences.

THROUGH THE EYES OF

We're asking our community of emerging artists and collectives to take ownership of the narrative and express themselves through a new curated franchise.