Pick Your Base

Rubber outsole options include solid colour, gum and translucent—allowing you to choose if your soles blend in or stand out.

Colour-up

Make the upper pop with contrasting colours or create something subtle with more neutral tones.

Make It Personal

Keep the original "AIR" on the back tab or add your own custom message with up to 3 characters.

More benefits

• Upper softens and gains vintage character with wear.
• Visible Max Air unit in the heel provides lightweight cushioning.
• Rubber Waffle outsole gives you durable traction and heritage style.

Product details

• Our Members are one of a kind, and your shoes are too. Each pair is proudly made one at a time, by hand. Good things are worth the wait.
• Your initials? A nickname? Or something else that's so you. Get personal with a customisable inscription on your shoes. Plus, your name is on the box.
• With our 3D builder, watch your creation come alive as you experiment with all kinds of design choices.

Air Max 1

Sure, Air Max 1 started as a running shoe, but you can't keep innovation contained. Adopted by hip-hop culture, this runner with a controversial exposed Air unit could be found anywhere from the heart of Brooklyn to the streets of London. To this day, its cutting-edge design and striking colourways are celebrated year after year.