BLOOM OVER DOOM
Nike has pushed the boundaries of sustainable innovation for decades. But what got us here won't get us where we need to go. We're evolving the playbook, transforming science fiction to science fact, at Nike's scale. We're not there yet, but we know where we're going—moving to zero and then beyond. We think of it as "Bloom Over Doom"—tenacious optimism, audacious innovation and collective action so we all, and this beautiful blue ball, thrive.
2025 TARGETS
0.5M imperial tons less of greenhouse gas emissions, through increasing our use of environmentally preferred materials to 50% of all key materials: polyester, cotton, leather and rubber.
100% waste diverted from landfill in our extended supply chain with at least 80% of waste recycled back into Nike products and other goods.
25% reduction of fresh water usage per kg in textile dyeing and finishing.
MATERIALS WITH LESS IMPACT
By reusing existing plastics, yarns and textiles, and inventing entirely new materials, we're making big strides forwards on our journey to zero carbon and zero waste.
CIRCULAR SOLUTIONS
Protecting the future of sport means rethinking how we bring products into the world, make them last and giving them new life. Learn about the services we offer, the steps we're taking and how you can move to zero with us.
MATERIALS WITH
LESS IMPACT
By reusing existing plastics, yarns and textiles, and inventing
entirely new materials, we're making big strides forwards on our
journey to zero carbon and zero waste.
CIRCULAR SOLUTIONS
Protecting the future of sport means rethinking how we bring
products into the world, make them last and giving them new life.
Learn about the services we offer, the steps we're taking and how
you can move to zero with us.
MAKE YOUR GEAR LAST
Explore our Product Care guide for easy maintenance and care recommendations to get the most out of your favourites.
Recycling + Donation
Help reduce waste by donating or recycling worn athletic shoes and apparel.
Refurbished
We source a mix of eligible returns and open-box footwear to create an opportunity to purchase gently used shoes at a lower price.
Re-creation
We collect local vintage and dead stock product, using its materials to create newly designed and manufactured pieces.
Recycling + Donation
Help reduce waste by donating or recycling worn athletic shoes and apparel.
Refurbished
We source a mix of eligible returns and open-box footwear to create an opportunity to purchase gently used shoes at a lower price.
Re-creation
We collect local vintage and dead stock product, using its materials to create newly designed and manufactured pieces.
TAKING ACTION,
TOGETHER
Did you know? The "Sunburst" symbol
was created in the 1970s as a circular
option where asymmetry of the Swoosh
logo didn't work. Since then, in the same
nature of our circular design philosophy,
we've repurposed the logo. Today, when
you see this logo, you see one small
step in our journey to Move to Zero. As
the saying goes, everything old is new again.
Get the latest Nike Sustainability news
and discover new ways we can help
protect the future of sport together.
TAKING ACTION, TOGETHER
Did you know? The "Sunburst" symbol was created in the 1970s as a circular option
where asymmetry of the Swoosh logo didn't work. Since then, in the same nature of our
circular design philosophy, we've repurposed the logo. Today, when you see this logo, you
see one small step in our journey to Move to Zero.
Get the latest Nike Sustainability news and discover new ways we can help protect the
future of sport together.