Nike Purpose
Worldwide, we’re levelling the playing field, doing our part to protect our collective playground, and expanding access to sport for everyone. Because when everyone’s included, that’s a win. Period.
Making Moves on their own termsMeet FLO, the London-based girl group that are making moves on their own terms and want to inspire the next generation of girls to do the same.
Meet Jamilla: Football Beyond BordersTheir girl-focused programme develops girls both in and outside the classroom and empowers them to make their voices heard.
Meet Hilaal: LFC FoundationIn partnership with Nike, the Game On Coaching Academy gives young Scousers like Hilaal the chance to lead genuine change both on and off the pitch.
Teaming Up To Change
We're supporting people and communities that are making a real difference where it counts.
Not A PhaseA trans-led grassroots charity dedicated to uplifting the lives of trans+ adults across the UK. The charity aims to give trans+ and gender non-conforming people space to thrive, exercise, and access wellness spaces.
SeitenwechselA sporting and social community for girls, intersex, non-binary, trans, and agender teenagers and young adults in Berlin. Supporting their identity formation by creating safer spaces that empower its members.
The OutrunnersA running crew, charity and community committed to creating an equal London where everyone is included and no one is left behind. With volunteer-led sessions, they help boost wellbeing, teamwork and communication skills for young people in East London—all through a shared passion for running.
More Than Athletes
We support pro athletes who are elevating their communities: helping future generations reach their potential wherever they go in life.
Play Forward by Marcus RashfordThrough the Play Forward by Marcus Rashford programme we are leveraging the power of football to enable 11 – 12 year old girls and boys to understand their own unique superpowers, establish their support team and dare to dream big. The program focuses on underserved communities in Greater Manchester, is lead by FBB with Nike’s support.
Bebe Vio AcademyConceived by Paralympian fencer Bebe Vio and managed by the association art4sport, the Bebe Vio Academy is an inclusive program that aims to promote Paralympic sport and is driven by Bebe’s vision to create a new normal for sport.
Asisat Oshoala AcademyThe Asisat Oshoala Academy provides adolescent girls in Lagos and surrounding cities with access to football and education in collaboration with Women Win. The initiative of footballer Asisat Oshoala, it builds upon her mission of providing access to sport and life skills for girls in her community and beyond.
